GA4 Day/Hour Heatmap: Visualise Metrics by Day & Hour Use this Google Sheet GA4 Day/Hour Heatmap to analyse views, conversion, sessions and other GA4 metrics by day and hour. Nimit Kapoor Dec 7, 2022 3 Mins Read
Track Custom Events in Google Analytics 4 With Google Tag Manager you can easily track custom events like button clicks, form submissions, newsletter sign ups, file downloads in GA4. Nimit Kapoor Sep 23, 2022 6 Mins Read
Bounce Rate vs Engagement Rate – Which Google Analytics Metric is Better? Google Analytics 4 now reports engagement rates instead of bounce rates. Read to see which one is actually a better user behaviour metric. Nimit Kapoor Aug 13, 2021 3 Mins Read
6 Important User Behaviour Metrics You Should Track If you want to develop a successful digital marketing strategy, here are the 6 User Behaviour metrics that you should be measuring. Nimit Kapoor Aug 11, 2021 7 Mins Read