SERP Volatility and Google Updates

Monitor SERP Volatility and keep track of the latest Google Algorithm Updates. 

Organic Rank Fluctuations tracked daily. Subscribe to stay updated! 

SERP Volatility: refers to the constant changes in the position of website ranking in Google’s result pages.

  • The SERP Volatility is updated around 1 pm AEDT (UTC + 11) every day.
  • The SERP Volatility values are for the Australia Google Database across all categories. 
  • Values are updated from Semrush Sensor. 

Recent Google Algorithm Updates

Dec 16, 2021
Local Search Rankings

Google concluded their November Local Search Update on December 8, 2020. According to this update, local updates are based on three factors: relevance, distance and prominence. 

In simple words, this update helps local businesses that are close to the user rank better than those that are far away. 

Read more about this here. 

Dec 2, 2021
Product Review Update

Today Google announced that they are launching the Product Review update for English-language pages. 

It'll be rolled out just in time for Christmas. 

Nov 4, 2021
November 2021 Spam Update

A tweet by Google Search Liaison suggests that Google has recently released a spam update as part of regular algorithm updates. 

Site owners are asked to follow the Webmaster Guidelines. 

Dive into the world of Digital Marketing. Get the latest updates, tips, trends and strategies to improve your website’s performance.

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