SERP Volatility and Google Updates

Monitor SERP Volatility and keep track of the latest Google Algorithm Updates. 

Organic Rank Fluctuations tracked daily. Subscribe to stay updated! 

SERP Volatility: refers to the constant changes in the position of website ranking in Google’s result pages.

  • The SERP Volatility values are for the Australia Google Database across all categories. 
  • Values are updated from Semrush Sensor. 

Recent Google Algorithm Updates

Sep 13, 2022
September 2022 Core Update

Google has started rolling out its September 2022 Core Update. This aims at improving positions of sites that provide more relevant and helpful content. 

Read more in this post

Aug 18, 2022
Helpful Content Update

Google has recently launched an update with an aim to deliver more relevant, helpful and original content on Search Results. 

Read more in this post

Aug 02, 2022
Product Reviews Update

The fourth version of the Google Product Reviews Update that began rolling out on July 27, 2022 is now complete.

The update took only six days and for now is only looking at English-language content but probably will expand to other languages in the future.

May 25, 2022
Google May 2022 Core Update

Core Update is launched to improve the relevance of search results. This broad core update does not target specific pages or sites, however aims at making the search more useful and helpful. 

Read more on it this post

Mar 03, 2022
Google Page Experience Update

The page experience rollout for desktop, that Google announced back in February, is now complete.

This update focuses on the site's desktop page experience. Read more about it in this post.

Dec 16, 2021
Local Search Rankings

Google concluded their November Local Search Update on December 8, 2020. According to this update, local updates are based on three factors: relevance, distance and prominence

In simple words, this update helps local businesses that are close to the user rank better than those that are far away. 

Read more about this here

Dec 2, 2021
Product Review Update

Today Google announced that they are launching the Product Review update for English-language pages. 

It'll be rolled out just in time for Christmas. 

Nov 4, 2021
November 2021 Spam Update

A tweet by Google Search Liaison suggests that Google has recently released a spam update as part of regular algorithm updates. 

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