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Technical SEO

Understand the nitty-gritty of website structure, crawling and indexing, and other technical aspects of optimising for search engines.

SERP Analysis

Conduct SERP analysis for free using google sheets

SERP Analysis is essentially analysing the quality of the pages that show up at the top of a search engine results page. Use this free google sheets template to analyse SERP results.
Google Data Studio SEO Report template

Google Data Studio SEO Report Template [FREE]

Streamline your SEO reporting process and unlock valuable insights for your website's success with this free Google Data Studio SEO template.
Canonical URL

Non-Canonical Pages in Sitemap – SEO Errors

Non-canonical pages in sitemap send misleading signals to search engines and can lead to indexability issues. Learn how to fix these.
SEO Audit Tool

The Ultimate Google Sheets SEO Audit Tool [FREE]

If you're spending a lot of time doing SEO Audits, you'll benefit greatly from this free SEO Audit tool that I've created on Google Sheets.
Robots.txt

What is Robots.txt and How to Use it

A Robots.txt file simply tells the search engine crawlers (for e.g. Googlebot) which URLs they are allowed to access on the site.
Pros and Cons Structured Data

Pros and Cons Structured Data for Product Reviews

In August 2022, Google launched support for the Pros and Cons Structured Data for editorial review pages to help users researching products.
broken link building

Broken Link Building: What it is and How to Do it for Free

Broken Link Building is a technique of building backlinks by replacing links to broken pages (404s) with working links to your target site.
website architecture

How to use Screaming Frog to analyse website architecture?

When it comes to Search Engine Optimisation, website architecture is extremely important. Use screaming frog to analyse your site structure.
Canonical URL

Canonical URL: What it is and How to use it

Canonical URL comes in handy when a single page is accessible by multiple URLs or different pages have very similar content.
URL Inspection API

What is the New Search Console URL Inspection API?

Google has introduced the new Search Console URL Inspection API to allow programmatic access to URL level data for properties.
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