Technical SEO

Understand the nitty-gritty of website structure, crawling and indexing, and other technical aspects of optimising for search engines.

Non-Canonical Pages in Sitemap – SEO Errors

Non-canonical pages in sitemap send misleading signals to search engines and can lead to indexability issues. Learn how to fix these.

Nimit Kapoor
Feb 13, 2023
2 Mins Read

The Ultimate Google Sheets SEO Audit Tool [FREE]

If you're spending a lot of time doing SEO Audits, you'll benefit greatly from this free SEO Audit tool that I've created on Google Sheets.

Nimit Kapoor
Nov 8, 2022
6 Mins Read

What is Robots.txt and How to Use it

A Robots.txt file simply tells the search engine crawlers (for e.g. Googlebot) which URLs they are allowed to access on the site.

Nimit Kapoor
Oct 10, 2022
6 Mins Read

Pros and Cons Structured Data for Product Reviews

In August 2022, Google launched support for the Pros and Cons Structured Data for editorial review pages to help users researching products.

Nimit Kapoor
Sep 4, 2022
5 Mins Read

Broken Link Building: What it is and How to Do it for Free

Broken Link Building is a technique of building backlinks by replacing links to broken pages (404s) with working links to your target site.

Nimit Kapoor
Jul 23, 2022
6 Mins Read

How to use Screaming Frog to analyse website architecture?

When it comes to Search Engine Optimisation, website architecture is extremely important. Use screaming frog to analyse your site structure.

Nimit Kapoor
May 6, 2022
6 Mins Read

Canonical URL: What it is and How to use it

Canonical URL comes in handy when a single page is accessible by multiple URLs or different pages have very similar content.

Nimit Kapoor
Feb 27, 2022
9 Mins Read

What is the New Search Console URL Inspection API?

Google has introduced the new Search Console URL Inspection API to allow programmatic access to URL level data for properties.

Nimit Kapoor
Feb 7, 2022
4 Mins Read

Google introduces a New Robots Tag: indexifembedded

Google has just introduced a new robots tag, indexifembedded to give more control to site owners over which content they want to be indexed.

Nimit Kapoor
Jan 23, 2022
2 Mins Read

FREE PageSpeed Insights and Lighthouse Score Monitor Tool

Download this FREE PageSpeed Insights and Lighthouse score monitor tool (Spreadsheet) to improve your website's user experience.

Nimit Kapoor
Sep 18, 2021
6 Mins Read

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