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Robots.txt

What is Robots.txt and How to Use it

A Robots.txt file simply tells the search engine crawlers (for e.g. Googlebot) which URLs they are allowed to access on the site.
custom events

Track Custom Events in Google Analytics 4

With Google Tag Manager you can easily track custom events like button clicks, form submissions, newsletter sign ups, file downloads in GA4.
September 2022 Core Update

Google is Launching Its September 2022 Core Update

On 12th September 2022, Google launched its September 2022 Core update, the second core update of this year.
Pros and Cons Structured Data

Pros and Cons Structured Data for Product Reviews

In August 2022, Google launched support for the Pros and Cons Structured Data for editorial review pages to help users researching products.
helpful content update

Google’s Helpful Content Update [August 2022]

Google has launched a new "Helpful Content Update", which aims to deliver more original, helpful content written by people in search results.
broken link building

Broken Link Building: What it is and How to Do it for Free

Broken Link Building is a technique of building backlinks by replacing links to broken pages (404s) with working links to your target site.
Keyword Analysis

Keyword Analysis and SEO Report in Google Data Studio [FREE]

Get in-depth insights into your site's performance on Google Search with this Free Keyword Analysis and SEO Report Data Studio template.
ga4

GA4 vs Universal Analytics – The Ultimate Comparison

May 2022 Core Update

Google Search May 2022 Core Update

Google has recently launched its May 2022 Core Update which is meant to make search results more relevant and valuable.
website architecture

How to use Screaming Frog to analyse website architecture?

When it comes to Search Engine Optimisation, website architecture is extremely important. Use screaming frog to analyse your site structure.
broken links

How to use Screaming Frog to Find and Fix Broken Links (404) for Free?

A broken link directs the user to a web page that can't be accessed on the server, for various reasons. Here's how to find and fix them.
Canonical URL

Canonical URL: What it is and How to use it

Canonical URL comes in handy when a single page is accessible by multiple URLs or different pages have very similar content.
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