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The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO, by extracting data & auditing for common SEO issues.
MozBar is a Chrome Extension by Moz. It gives you instant metrics while viewing any page or SERP.
Google Data Studio is an online free tool for analysing data by converting it into reports and visualisations.
Google Tag Manager lets you configure and instantly deploy tags on your website or mobile app from an easy-to-use web-based interface.